Achieved 100% of KPIs through marketing strategy implementation.
Drove above-average growth in digital marketing platforms, increasing SEO to over 336,000 pageviews, 127,320 users, and 111,536 new users in five years.
Maintained a 98% pitch-to-print ratio, generating $2.4 million in advertising value year over year.
Wrote and developed marketing collateral for 170+ exclusive property listings totaling over $450 million in value.
Secured 100% approval rate by streamlining property marketing campaigns.
Attained firmwide savings of $30,000 annually by managing public relations initiatives in-house.
Areas of Expertise
Strategic Media Planning & Execution
Public Relations
Project Management
Communications Standards/Practices
Content Development
Digital Marketing
Copywriting
Brand Positioning
Process Improvement
Career Experience
Colliers, Nashville, TN | 2021 – 2025 Senior Marketing Specialist
Led firm-wide marketing strategies and execution. Authored a management system for tracking listing agreements. Initiated creating and distributing firm-wide, external, and internal informative newsletters. Developed and implemented a four-part analytics dashboard for reporting ROI to shareholders, showcasing above-average media mentions, SEO performance, and social media engagement. Provided copywriting services for marketing initiatives, including developing libraries and toolkits.​​
Colliers, Nashville, TN | 2018 - 2020
Project Manager
Provided marketing and administrative support for a team of three partners and six brokers. Managed property marketing campaigns that included brochures, mass emailing, website creation, and advertising signs/boards. Produced various real estate deliverables such as surveys, tour books, and proposal presentations. Conducted market and property research for area snapshots, including demographic reports and detailed maps.​​
Private Individual | 2017
Dedicated time to completing undergraduate coursework, focusing on enhancing academic knowledge and skills, while working part-time as a temp for a funeral home service provider in their graphic design department.
CBRE, INC., Nashville, TN | 2010 – 2016 Client Services Specialist
Provided comprehensive property marketing and administrative support for a top-producing brokerage team specializing in office products. Managed property marketing, including brochures, mass email campaigns, and website creation. Produced various real estate deliverables such as surveys, tour books, and proposal presentations.​​
