Maintained a 98% pitch-to-print ratio, generating an average of $2.4 million in advertising value year over year.
Drove above average growth in digital marketing platforms, increasing SEO by +40% for total events, +167% for total user engagement, and +39% for pageviews in one year.
Achieved 100% of Key Performance Indications through marketing strategy implementation.
Wrote and developed marketing collateral for 170+ exclusive property listings totaling over $450 million in value.
Secured 100% approval rate by streamlining property marketing campaigns.
Attained firmwide savings of $30,000 annually by managing public relations initiatives in-house.
Areas of Expertise
Strategic Planning & Execution
Public Relations
Project Management
Communications Standards/Practices
Content Development
Digital Marketing
Copywriting
Brand Positioning
Process Improvement
Career Experience
Colliers, Nashville, TN | 2021 – Present Senior Marketing Specialist
Led firm-wide marketing strategies and execution. Authored a management system for tracking listing agreements that are currently in place. Initiated creating and distributing firm-wide, external, and internal informative newsletters. Developed and implemented a four-part analytics dashboard for reporting ROI to shareholders, showcasing above-average media mentions, SEO performance, and social media engagement. Provided copywriting services for marketing initiatives, including developing libraries and toolkits.​​
Colliers, Nashville, TN | 2018 - 2020
Project Manager
Provided marketing and administrative support for a team of three partners and six brokers. Managed property marketing campaigns that included brochures, mass emailing, website creation, and advertising signs/boards. Produced various real estate deliverables such as surveys, tour books, and proposal presentations. Conducted market and property research for area snapshots, including demographic reports and detailed maps.​​
Private Individual | 2017
Dedicated time to completing undergraduate coursework, focusing on enhancing academic knowledge and skills, while working part-time as a temp for a funeral home service provider in their graphic design department.
CBRE, INC., Nashville, TN | 2010 – 2016 Client Services Specialist
Provided comprehensive property marketing and administrative support for a top-producing brokerage team specializing in office products. Managed property marketing, including brochures, mass email campaigns, and website creation. Produced various real estate deliverables such as surveys, tour books, and proposal presentations.​​
